Chinese Lead Generation Service Launched

Irish company Product2Market has launched a new marketing service aimed at helping US/European based Tech Companies crack the Chinese market.

It has already started to build a Chinese marketing team and plans to extend the offering into other emerging markets.

Founded in 2009 by CEO Anthony Byrne and chief operating officer Len Brennan, Product2Market’s specialises in multilingual marketing campaigns on behalf of some of the largest IT/software companies in the world including Microsoft, Dell, HP, EMC.

The company offers a range of digital and traditional marketing supports for companies looking to export into foreign markets.

“We have been offering this service into the European market for nearly two years, but due to customer request, we have launched a Chinese version,” said Byrne.

“It’s my ambition to launch something similar in the South American and Indian markets next year.

“We have seen growth in our markets in 2013 and can see that our clients are once again getting ambitious and optimistic about growth in 2014.”

Earlier this year, Product2Market opened a new state-of-the-art call centre in Sandyford, Dublin and the company is on track for 150pc growth this year, according to Byrne.

Sorcha Corcoran – BusinessandLeadership.com