Forget Location, Location, Location it’s all about Data, Data, Data.

Location, Location, Location – that was the word to the wise if setting up a new business 20, maybe even 10 years ago. Oh, how times have changed! It’s all about Dat, Data, Data!!!

Location was almost as important as the concept of your business. Whilst it’s still an important aspect to any business it is no longer the Be all and end all of company success. Location has become a secondary concern but why? Because Companies can run their business from anywhere in the world, sell products online and provide services globally from a solitary headquarters.

So in this modern business world of today what is the primary focus of finding the kind of customers who will visit your site or drop by your shop? It’s Data. Customer Data to be exact. What do your customers want, where are they and who are they? Data can give you a clear outline of your customer’s journey from where they first came across your company to why they choose your product or service.

Forget Location, Location, Location it’s all about Data, Data, Data. - Product2Market Lead Generation

Smaller companies in particular can neglect the importance of a solid database, one that is not filled with outdated leads and not much customer information. Data is simply a way to get to know your customers, their needs, their wishes and what they expect from a product or service like yours. Not only that but it can tell you where to reach those customers so that you don’t waste your time sending out great content and marketing materials to people who are not interested in what you are providing.

Building a target Data base can be particularly important when it comes to the world of B2B as it allows you to reach the key decision makers and really connect with them. However creating a Database that is relevant to your business and generating some hot leads from that Data Base can be difficult if you have no idea where to start. That is where Product2Market comes in, here we want to use qualitative data to target your company’s demographic most effectively.

Forget Location, Location, Location it’s all about Data, Data, Data. - Product2Market Lead Generation Steve Jobs

Data is more than a list of potential customers names, titles and companies, it is finding out what they want to know more about, what they are looking for in a product or service and where they are looking for this information. Great Data is the essence of any good Sales, Marketing or Lead Generation Team.

Data is the first step in any great campaign and if you underestimate its importance you may just stumble before you even begin.

To find out more about Lead Generation, creating a world class Data Base or for any other information about Product2Market please email info@product2market.com or call us at 01 5445775.